Sourcing the best candidates for your business is challenging enough — keeping them around for the long haul can be even more difficult. In such a competitive global economy, employees that exhibit strong leadership skills are in high demand. As your people continue to develop, then, they may come closer to abandoning ship to explore other opportunities. While you can’t force anyone to stay, retaining your top talent is integral to the growth and legacy of your enterprise. So, how can you retain your employees as they grow professionally? Here are some thoughts.
How to Grow and Still Retain Employees
Continue Focusing on Leadership Development
If you adopt a cynical mindset, you might think that developing leadership talent will only serve to pry your best employees away from your business — after all, the more skills they develop, the more leverage they have in the workplace. As it turns out, though, focusing on leadership development is actually one of the best ways to keep your employees around. By offering ongoing, rigorous training and education, your company provides value to your employees, which they will reciprocate in direct and indirect ways. For instance, the more adept your people become, the more productive and creative they will be — these outcomes benefit your bottom line and broaden your business’ prospects. In other words, investing in your employees will encourage them to invest back into the company, ideally for the long-run.
Open New Doors For Top Talent
As your people grow professionally, you want to make sure they don’t outgrow the scope of your business — otherwise, they’ll likely move on. No one likes feeling stuck where they are or overqualified for their position, after all. If you want them to stick with you, then, you’ll need to expand the number of opportunities you offer your employees. This might mean creating brand new roles to better suit a specific employee’s skill set, shifting around teams, tasking top talent with fresh challenges and responsibilities to keep them sharp and engaged, and so on. These efforts tie directly into your long term succession planning as well — by challenging your people and letting them explore new positions, you can better gauge who is fit to take over key roles within the company.
Commit to Strengthening Your Company Culture
Never underestimate the importance of your organization’s culture when it comes to retaining your employees. Simply put, most people would rather stay with a company that respects them, recognizes their achievements and efforts, provides ample growth opportunities, and promotes a healthy work-life balance as opposed to the alternative (even if said alternative offers a slightly higher salary). This isn’t to say, however, that merely putting on a happy face and patting your people on the back is enough to keep them around. The key to cultivating a company culture that encourages people to stay is maintaining transparency, being flexible, and compensating employees for the value they bring to the company.
Growing With Your People
Employee retention and succession planning go hand in hand. While it’s true that helping your employees grow into capable leaders runs the risk of losing them to other opportunities, you won’t be able to secure the legacy of your company if you can’t foster the growth of your people and incentivize them to stay. By focusing on continual leadership development, granting your people with new opportunities, and cultivating a strong company culture, your business will grow right alongside your top talent, and vice versa. At Leadership Resources, our purpose is making the impossible possible through people. We aim to do so by helping individuals develop patterns of success that will decrease stress levels and maximize productivity. Contact us here to learn more about what we do and how it can help your business succeed and grow at times like these when you need it most.