How to Lead Despite COVID Burnout

Woman wearing a mask burnt out from COVID-19.

One year ago, when COVID-19 was just starting to acquire its pandemic status, few people could have anticipated what the following months would have in store. The early toilet paper shortages and panic buying seem somewhat quaint compared to the havoc wrought on individuals, families, and businesses between then and now. With effective vaccines and rapid distribution on the way, there is now a light at the end of this tunnel. That said, even when the pandemic ends, the world will have to deal with its consequences for many years to come. 

Business leaders are already looking ahead to what the future may hold while battling the burnout that has plagued everyone, from students, workers, leaders, and owners alike. As we’ve discussed before, the stress of leadership can be daunting enough to deal with during normal times, and the COVID-19 pandemic has only exacerbated this pressure. Businesses everywhere have had to lay off or furlough employees, suddenly switch to remote work protocols, reduce hours and customer capacity, adjust their supply chain, implement intensive cleaning and disinfection protocols, and so on. One year in, people everywhere are on their last legs, and leaders are no exception.

How to Lead Your People if They’re Burnt Out from COVID-19

Prioritize Self-Care and Stress Management

When challenging times arise and work piles up, it’s easy to fall into the trap of pushing yourself past your limits to keep up with deadlines. You might be able to go on this way for a little while, but eventually, your work will suffer — more importantly, so will your mental and physical health. This common situation describes burnout, and it can take a long time to reignite the flame. It’s better to prevent that proverbial flame from burning out in the first place by maintaining its heat and oxygen through self-care. In our previous blog on managing leadership stress, we discussed key ways to take care of your overall well-being, such as getting enough sleep, exercising regularly, practicing mindfulness (i.e. meditation, yoga), staying hydrated, maintaining a healthy diet, and taking breaks for enjoyment and relaxation when needed. Encouraging your employees to do the same by sharing your experience with these stress-relieving techniques is key for preventing (or at least mitigating) COVID burnout in your workplace. When everyone feels motivated to take care of themselves first and foremost, they will be better equipped to handle the challenges before them.

Keep on Communicating

We’ve said it before, but it bears repeating: communication is one of the most important leadership qualities there is. And during COVID-19, strong communication has never been so crucial. At the most basic level, your people should be regularly informed about how the business is navigating COVID-related challenges. Any updates and changes must be clearly delivered, and everyone should feel free to ask questions and voice their concerns. Considering the nature of this pandemic, you may need to convey these messages via virtual meetings, emails, and other means. To keep burnout at bay, your communication style should be steeped in empathy — if you’re feeling burnt out, odds are your peers, partners, and employees are, too. Use your emotional intelligence to understand the shared and unique challenges faced by others to enhance your organization’s sense of community. Hosting virtual and community events will help you maintain and improve your company culture so everyone feels connected and valued.

Simplify Your Processes

If anything good has come from COVID-19, it’s that this pandemic has revealed what matters most, both in terms of everyday life and in business. While the initial shock of COVID sent many businesses into a frenzy, many that have been able to recover have gradually adjusted their priorities and trimmed the fat in key areas. Simplifying your processes by streamlining tasks, delegation, and your broader vision can reduce the risk of burnout and ultimately reshape your business in positive ways. You might, for instance, realize that remote work is a powerful tool for team management and that it greatly reduces overhead costs associated with rent, energy, commuting, etc. Every business and employee is different, of course — while some might appreciate the freedom of working from home, others might require more structure and crave in-person encounters. How you decide to adjust and simplify your processes during this latter portion of COVID-19 and afterward will depend on what you learn during this time. The key is paying attention to what your people are feeling and how it’s affecting your bottom line.

Keep the Big Picture in View

As we stated earlier, the implications of COVID-19 will carry on far beyond its official conclusion, contributing to leadership stress and potential burnout. As such, you must view this situation as a marathon rather than a sprint. The day-to-day doings of your business matter, but thinking too small and short-term can cloud your judgment and impede your view of the future. Of course, looking too far ahead can induce plenty of stress in its own right. To avoid burning out in either sense, you want to achieve a balance between short- and long-term thinking, where the way you handle things each and every day is informed by where and how you wish to steer your team and enterprise. In order to accomplish this, you must focus on becoming more adaptable and resilient, regularly taking stock of what is and isn’t working so you can fine-tune your business for the future.

Providing strong leadership in times of stress and change is no small feat, but it’s essential for alleviating burnout in yourself and your team. Taking care of your own well-being, maintaining emotionally-intelligent communication, simplifying your operations based on necessary changes, and implementing long-term thinking will allow you to lead your organization to a brighter future despite these challenging times.


At Leadership Resources, our purpose is to make the impossible possible through people. We aim to do so by helping individuals develop patterns of success that will decrease stress levels and maximize productivity. Contact us here to learn more about what we do and how it can help your business succeed and grow at times like these when you need it most.

Schedule A Call To Learn More

Search Blogs

Like Our Blog? Subscribe.

SCHEDULE A CALL TO LEARN MORE

Let us help you achieve your vision. A member of our team will respond within 24 business hours to arrange an initial discovery session with one of our growth consultants.

  • This field is for validation purposes and should be left unchanged.