You may know Boyd Ober as CEO and President at Leadership Resources, but this year he has taken on an additional role. Boyd is the 2016 Chairman of the Lincoln chapter for Real Men Wear Pink. Real Men Wear Pink is a national breast cancer fundraising and awareness campaign.
“There are a lot of women that go through breast cancer or any other cancer and don’t have that support network,” says Ober, so he and his team wear pink everyday as sign of their commitment to raise money and awareness to fight breast cancer.
Read the full article from The Daily Nebraskan to learn more about Boyd’s personal connection to the disease and the Real Men Wear Pink Campaign.